We are Actona Group –
Your trusted multi-brand B2B partner

Actona Group is home to three distinct B2B furniture brands. We are your solution provider and cover your needs for furniture design with a strong business setup.

We believe in strong partnerships. What set us apart as a preferred furniture partner, is our close cooperation, value-adding services, and personal touch.

Deeply rooted in Scandinavian design aesthetics, SITS offers you a wide collection of comfortable upholstery furniture in neutral, Nordic elegance. Customise your desired product from different comforts, covers, and elements. 

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Flexlux merges form and function to contemporary designs. The collection of Flexlux draws inspiration from international trends while embracing the timeless sophistication of Italian aesthetics. In the Flexlux collections, you will find beautifully designed sofas, design chairs and relax chairs – with an eye for comfort.

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Actona develops affordable furniture that seamlessly blends contemporary design with a Scandinavian touch. With a global perspective, Actona offers a commercial, wide, and comprehensive product range.

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We want to be your most value-adding furniture partner

We are experts in our field

With more than 40 years of experience, we supply your business with great furniture - but we do so much more than that. We believe in great partnerships, and when you do business with us, you will experience a dependable solution provider with sustainable ambitions, responsible procurement, digitalised interfaces, and a reliable supply chain. With our superior quality setup and flexible delivery, all you have to do is select your next bestsellers from our 3 furniture brands. 

We give you more than great furniture

We take responsibility

As a member of amfori we take our responsibility seriously. All our factories comply with local rules and laws and offer a safe work environment for all employees.

We make it safe  

All our products comply with our high standard of quality and with the legal requirements in your market and are therefore safe for use.

We have what it takes

We strongly believe in creating value for all our customers whether you focus on product development, lead time, price or flexibility.